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VMA Success

Posted in Britney Spears, MTV VMA on the September 23, 2008


2008’s MTV Video Music Awards definitely delivered as the ratings were 15% higher in the key 18-34 demographic than the 2007 broadcast and 41% higher than in 2006. The show was also the highest-rated telecast in all of cable in the 12-34 demographic this year. It’s obvious that casting the unknown British comic Russell Brand didn’t hurt them any. Even MTV.com got a boost this year at its VMA-related pages delivered more than 10 million page views – a 110% increase over the last year. But we all know that there’s a certain someone that MTV needs to thank for the massive ratings – Britney Spears. You know you tuned it just to see her.

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